Saturday, Oct 1st, 2005 in The IPWS Blog by Tom Lawlor | Comment

Afraid to gamble, Paddy Power bookmakers took no risks when they commissioned two images for their billboard campaign. Lacking any imagination they copied Leonardo da Vinci’s Last Supper plus a birthing scene and inserted a gambling theme. Knowing it would cause offence they received publicity in all media. This is a practiced stunt employed by a clothing company who also uses the same colour green in their trademark. A missed oppertunity to create something original and entertaining.

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