Joe Duffy – get a life! by Dominic Lee, AMPA

Friday, Feb 22nd, 2008 in The IPWS Blog by Dominic Lee | 2 Comments

If I received a voucher from Louis
Copeland’s Menswear for 50 Euro and I came out of the store having purchased
two new suits, several shirts & three ties, and if I then rang the Joe
Duffy Show to complain about having to spend thousands on top of the voucher
value, I would be told to get a life and stop wasting their time.

Please Joe, before you entertain
such trivial complaints about photographer’s prices (again), ask them did the
photographer drag them into the studio at gunpoint? Ask them were they tied
down and tortured till they agreed to buy several portraits of their children?
            Tell them the same thing you would
tell any other shopper who encounters a good sales person; that if the salesman
allowed them to buy only goods to the value of the voucher and didn’t attempt a
bigger sale that he would not be doing his job.

 
            Why do you feel the need to fuel
their misguided belief that successful businesses must be “exposed” on the show?
Silly question; we know the answer.

            Offering some form of discount is
common across the spectrum of all business.
When supermarkets offer a “loss leader” they clearly intend that
customers will buy more products when they’re in the store.

So it’s a discount to attract
business. Where’s the big mystery? Where’s the conspiracy? It’s on page two of
The Idiots Guide to Marketing. Read it and get a life!

Dominic Lee

2 Comments:

  1. Michael McKay
    Posted February 27, 2008 at 3:27 pm | Permalink

    I reckon you should take up journalism!
    Good piece.
    Michael

  2. Posted March 11, 2008 at 10:53 am | Permalink

    I totally agree with Dominic Lee, it seems we photographers are the only ones not allowed to use a voucher system.
    Why are vouchers from photographers suspicious but acceptable from Dunnes stores, Supervalu, Tesco, etc who all use loyalty cards/vouchers?
    It’s called marketing, no rocket science just plain and honest marketing. There’s no law against it and no point in the customer complaining about it after the event if they didn’t have the balls to call a halt to the sales pitch.
    Robert Redmond

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